Website Performance and its Strategic Importance

· 2 min read
Website Performance and its Strategic Importance

When status  involves customer expectations regarding website performance, they are mainly looking for powerful. Therefore not being able to get a fast loading and quickly responding website can adversely impact a small business in many ways.
Slow Sites Result in Lost Revenue Most people have a tendency to expect a web page load in as little time as you possibly can. Therefore slower page loading times can lead to enhanced page abandonment. It has been found that about 40% of users would probably abandon a web page provided it failed to load within 2 to 3 3 seconds. That is a lot more prominent for e-commerce sites that may potentially experience lack of revenue even with a full page delay of 1 second. This lost revenue because of slow websites is a very high value for very popular e-commerce sites.

A Google study conducted in 2015 shows that if an app or website takes a lot of time to load, 29% of smartphone owners immediately shift to a different website for satisfying their needs. On the list of ones who switch, about 70% achieve this because of slow loading times.

However, it has additionally been seen that improvements in loading time boosts the conversions for an e-commerce website. This may boost both the top-line and bottom-line.

Degraded Site Performance Reduces LONGTERM Loyalty of Customers Poor digital performance is among the significant reasons why many companies fail to retain their customers in the long term. Moreover, about 75% of internet surfers who have experienced issues with a site that's too slow, freezes and crashes or incorporates a fairly complicated checkout process are not going to visit that site or buy things from it in the foreseeable future. Another study revealed that whenever certain webpages got slowed down for approximately 12 weeks, they took almost 6 weeks to achieve their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated plus they are also more likely to share such negative experiences with their friends and family. A number of the customers may even use various social media channels to provide their negative reviews. Such bad reviews can make the website lose lots of potential customers who tend to shy away because of the negativity associated with the site.

Higher Costs for Owning a CUSTOMER SUPPORT A poorly performing website can also negatively impact the budget of the business since more resources will be required for problem solving as customers call in to complain about the obstacles that they face while using a niche site.

Productivity Losses Poorly performing websites not merely put a significant strain on the web admin team however they may also hamper employee productivity in a significant way. Once the website falls, then resources are typically borrowed from other teams to diagnose the problem, resolve it or test the fix. It has been discovered that outages of the IT department cost companies around $700 billion each year, out which about 78% is due to poor productivity. From these facts, we are able to extrapolate that despite having website downtime also productivity losses are incurred by the business enterprise sites.