Website Performance and its own Strategic Importance

When it comes to customer expectations regarding website performance, they are mainly looking for high performance. Therefore not having the ability to get a fast loading and quickly responding website can adversely impact a small business in many ways.
Slow Sites Lead to Lost Revenue Most people have a tendency to expect a web page load in only a small amount time as you possibly can. Therefore slower page loading times can lead to enhanced page abandonment. It has been discovered that about 40% of users would probably abandon a website provided it failed to load within 2-3 3 seconds. That is even more prominent for e-commerce sites that may potentially experience lack of revenue even with a full page delay of one second. This lost revenue due to slow websites is an extremely high value for very popular e-commerce sites.

A Google study conducted in 2015 demonstrates if an app or website takes a lot of time and energy to load, 29% of smartphone owners immediately shift to another website for satisfying their needs. On the list of ones who switch, about 70% do so due to slow loading times.

On the other hand, it has additionally been seen that improvements in loading time improves the conversion rates for an e-commerce website. This may boost both top-line and bottom-line.

Degraded Site Performance Reduces LONGTERM Loyalty of Customers Poor digital performance is one of the significant reasons why many companies neglect to retain their customers in the long run. Moreover, about 75% of internet surfers who have experienced problems with a site that is too slow, freezes and crashes or incorporates a fairly complicated checkout process will not visit that site or buy things as a result down the road. Another study revealed that when certain web pages got slowed down for approximately 12 weeks, they took almost 6 weeks to achieve their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated plus they are also more likely to share such negative experiences making use of their friends and family. Some of the customers could even use various social media marketing channels to offer their negative reviews. Such bad reviews could make the website lose many potential customers who have a tendency to shy away due to the negativity linked to the site.

Higher Costs for Owning a CUSTOMER SUPPORT A poorly performing website may also negatively impact the budget of the company since more resources will be necessary for problem solving as customers call in to complain concerning the obstacles that they face while using a niche site.

Productivity Losses Poorly performing websites not merely put a significant strain on the internet admin team but they can also hamper employee productivity in a major way. Once the website falls, then resources are usually borrowed from other teams to diagnose the issue, resolve it or test the fix. It's been discovered that outages of the IT department cost companies around $700 billion each year, out of which about 78% is due to poor productivity. From these facts, we can extrapolate that despite having website downtime also productivity losses are incurred by the business enterprise sites.