Website Performance and its own Strategic Importance

· 2 min read
Website Performance and its own Strategic Importance

When it involves customer expectations regarding website performance, they're mainly looking for high performance. Therefore not being able to possess a fast loading and quickly responding website can adversely impact a business in many ways.
Slow Sites Lead to Lost Revenue A lot of people tend to expect a website load in as little time as you possibly can. Therefore slower page loading times can result in enhanced page abandonment. It has been found that about 40% of users would most likely abandon a web page provided it didn't load within 2-3 3 seconds. That is even more prominent for e-commerce sites that can potentially experience lack of revenue even with a full page delay of 1 second. This lost revenue because of slow websites is an extremely high value for very popular e-commerce sites. status  conducted in 2015 demonstrates if an app or website requires a lot of time and energy to load, 29% of smartphone owners immediately shift to a new website for satisfying their needs. On status  of ones who switch, about 70% do so because of slow loading times.

However, status  has additionally been seen that improvements in loading time boosts the conversions for an e-commerce website. This may boost both the top-line and bottom-line.

Degraded Site Performance Reduces LONGTERM Loyalty of Customers Poor digital performance is one of the main reasons why many companies fail to retain their customers in the long term. Moreover, about 75% of online users who have experienced problems with a site that is too slow, freezes and crashes or incorporates a fairly complicated checkout process are not going to visit that site or buy things as a result later on. Another study revealed that whenever certain webpages got slowed down for about 12 weeks, they took almost 6 weeks to attain their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can lead to customers getting frustrated and they are also more likely to share such negative experiences with their friends and family. A few of the customers could even use various social media channels to offer their negative reviews. Such bad reviews can make the website lose plenty of potential customers who have a tendency to shy away because of the negativity linked to the site.

Higher Costs for Owning a Customer Service A poorly performing website may also negatively impact the budget of the business since more resources will undoubtedly be required for problem solving as customers contact to complain about the obstacles that they face while using a site.

Productivity Losses Poorly performing websites not merely put a major strain online admin team but they may also hamper employee productivity in a major way. After the website falls, then resources are usually borrowed from other teams to diagnose the issue, resolve it or test the fix. It has been discovered that outages of the IT department cost companies around $700 billion every year, out of which about 78% is due to poor productivity. From these facts, we are able to extrapolate that even with website downtime also productivity losses are incurred by the business sites.