Website Performance and its own Strategic Importance

· 2 min read
Website Performance and its own Strategic Importance

When it involves customer expectations regarding website performance, they are mainly looking for high performance. Therefore not being able to possess a fast loading and quickly responding website can adversely impact a small business in many ways.
Slow Sites Lead to Lost Revenue A lot of people tend to expect a web page load in only a small amount time as you possibly can. Therefore slower page loading times can cause enhanced page abandonment. status 's been found that about 40% of users would probably abandon a website provided it failed to load within 2 to 3 3 seconds. This is even more prominent for e-commerce sites that can potentially experience lack of revenue even with a page delay of 1 second. This lost revenue due to slow websites is an extremely high value for very popular e-commerce sites. status  conducted in 2015 shows that if an app or website requires a lot of time and energy to load, 29% of smartphone owners immediately shift to a different website for satisfying their needs. On the list of ones who switch, about 70% do so due to slow loading times.

Alternatively, it has additionally been seen that improvements in loading time boosts the conversion rates for an e-commerce website. This may boost both the top-line and bottom-line.

Degraded Site Performance Reduces Long Term Loyalty of Customers Poor digital performance is among the main reasons why many companies fail to retain their customers in the long run. Moreover, about 75% of internet surfers who have experienced issues with a site that's too slow, freezes and crashes or incorporates a rather complicated checkout process are not going to visit that site or buy things from it later on. Another study revealed that whenever certain webpages got slowed down for approximately 12 weeks, they took almost 6 weeks to accomplish their normal traffic levels.

Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated plus they are also more likely to share such negative experiences making use of their friends and family. Some of the customers may even use various social media marketing channels to provide their negative reviews. Such bad reviews could make the website lose many potential customers who have a tendency to shy away because of the negativity linked to the site.

Higher Costs for Owning a CUSTOMER SUPPORT A poorly performing website may also negatively impact the budget of the company since more resources will be necessary for problem solving as customers call in to complain about the obstacles that they face while using a site.

Productivity Losses Poorly performing websites not only put a major strain on the internet admin team however they may also hamper employee productivity in a major way. Once the website goes down, then resources are usually borrowed from other teams to diagnose the issue, resolve it or test the fix. It's been found that outages of the IT department cost companies around $700 billion every year, out which about 78% is due to poor productivity. From these facts, we are able to extrapolate that despite having website downtime also productivity losses are incurred by the business sites.